Wag away, we're No. 1

One is thinking of McDowell’s No. 1 whiskey and their advertising. Pin stripes wag fingers to toast their success; the jingle, “Mera number one” repeats itself.

One believes India’s ascent to No. 1 is a perfect foil for McDowell’s - Bhajji, Sachin and Zaks have already done time in their Mumbai Indians’ jerseys for Zandu pain relief balm. Together they heal the nation’s pain in the ad. One is also convinced an audience with Bhajji should be accompanied with Zandu pain relief balm.

Seeing how they gel, imagine the trio wagging their fingers, and who knows, their WAGs too, in a McDowell’s No. 1 ad – a great tribute to India’s No. 1 position. It has a strong brand fit, think one could pitch this to McDowell’s.

Another possible collaboration could be a U2 remix of their song, One. One can speak to Bono and request him to rewrite the song, making it Number One.

"One love
One life
When it's one need
In the night
One love
We get to share it
Leaves you baby if you
Don't care for it"

The catchword 'One' is repeated a few hundred times – throw in a montage of players wagging their fingers; think one can make McDowell’s the sponsors.

So far one can think of these ideas, any more would be more than welcome.