ipl: bigger than wimbeldon and formula one...

yes the sports media research agency from u.s. has valued the ipl brand at USD 1.65 billion!!

according to lalit modi it's just below fifa but higher than wimbledon and formula one...and ipl is just 2 seasons old...

so what will change...?

nothing much...ipl will keep on growing and so will the brickbats from the jealous media...