The IPL Effect.

by Gaurav Sethi

"Guard, can you tell those DLF Maximums to get lost."

Vidur said...: LOL! DLF MAX = SIXER = HIJRA! Making hijras outta those guys spouting that nonsense about dlf this and dlf that! lol!; March 13, 2010 at 12:09 AM
Mahek said...: There are quite a few more of those branding efforts. Maxx Mobile Timeout, Karbonn Mobile Catch or something. It seems no one gives a s*** to ambush marketing, everyone wants to be part of this tamasha. Yes, brilliant business indeed. This is so going to trump the most popular leagues in the world.; March 13, 2010 at 12:40 AM
Gaurav Sethi said...: Hi and thanks for the lowdown Vidur.; March 13, 2010 at 12:52 AM
Gaurav Sethi said...: Mahek, ambush marketing - Stenciled fresh coat of paint on the seating, so when you get up, yr ass has DLF Max pasted on it.

There hasn't been much of ambush mkng gng around - and it's usually the big budgets or narrow minds to blame.; March 13, 2010 at 12:56 AM
Mahek said...: LOL, something on the back too then?; March 13, 2010 at 1:00 AM
Gaurav Sethi said...: Contact number of a cheerleader.; March 13, 2010 at 1:07 AM
harry said...: LMAO !! hilarious NC.; March 13, 2010 at 11:51 AM
Gaurav Sethi said...: Keep laughing Harry; March 13, 2010 at 3:20 PM

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