KKR vs. !DEA

Watching the Kolkata Knight Riders (KKR) play the Delhi Daredevils (DD) this evening, it was sad and entertaining seeing Shah Rukh Khan's (SRK's) top batsmen make a fool of themselves yet again. Ajit Agarkar was the only saving grace. His batting ensured some entertainment, until he was out, caught in the deep, attempting to hit yet another six on the final ball of the innings.

Watching cricket can be entertaining but not necessarily so, when watching KKR. Question is, what else to do? Allow for distractions?? How about Ads???

Most entertaining is the !DEA mobile advertisement where Abhishek Bachchan, playing the part of a common man, an !DEA customer, rehearses his phone conversation with Sachin Tendulkar... and then finally receives that call from him.

Yo, Sachin, this is me... Ajoy!

by Ajoy Eric Lal
When he's watching boring cricket teams, he's thoroughly enjoying the interspersed advertisements... ZooZoos, !DEA, et all.