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Nimbus buys Indian Cricket for Rs. 2000 cr

by Ankit Poddar

Nimbus Communications have bagged the rights for cricket hosted in India, for another four years, from 2010 to 2014! Never mind the fact that Future Tours Program by ICC is not yet fixed, and that India wouldn't know how many matches it is going to host! There is money to be spent (for Nimbus) and money to be gathered (for BCCI)!

Test matches have been regarded as the same as ODIs and T20s, each going for an approximate Rs. 31 cr. Never Mind the fact that the audience watching them are completely different! There is money to be spent (for advertisers) and money to be gathered (for Nimbus)!

Nimbus will have another 4 years of Indian Cricket hosted by it! Never Mind the fact that I don't even get Neo Sports for most of the year!

Mind the fact that this is my Bored Post after an entire month! And I mind the fact, that my Bored Birthday post is yet to come! Watch out for that one!

9 comments:

straight point said...

never mind the money... all i care is that i am able to watch my fair share of 5 balls per over!

Ankit Poddar said...

make that 4 SP! the great sage said, there is going to be a time when neo will host matches, and you will miss the first and the last ball of the over!

Naked Cricket said...

Mind it. At 2800 c that's 800 c down. We gotta cc that to someone. And no IPL, no 2011 WC games, this Nimbus must be a charity.

Ankit, who's yr telecast provider - no neo, how do you get by?

Cricket Tragic said...

Despite the fact that ESS have paid a lot more money for the CLT20, they are fairly conservative when it comes to advertising, unlike Neo. My goodness, I still remember watching the test when Sachin overtook Gavaskar's record of most test centuries during a match against SL. As he completed his run and went to raise his bat and acknowledge the heavens, BAM, they stuff in 2 ads! :O

The Chocolatecream Soldier said...

Didn't they pay more for the rights to cover matches played in India from 2006 to 2010? I hope this means we'll get to watch 6-ball overs and replays. But hey, atleast we'll get to hear Jimmy Amarnath's shayari.

achettup said...

If ever proof was needed that T20s generate more $$$ per bang... 31.5crs... how much does that work out to 45mins of ads in a T20 game? Oops, India's matches, make that one hour of ads. 8.75 lakhs for every 10 second slot... could well rise to 15 come 2013-14. Ridiculous. Need to check who all will be touring India during this period to see if it is a smart bet.

The Chocolatecream Soldier said...

They're paying 31.5 crores per game so they'll be looking to make more than that, probably close 36 crores if you assume a 12% profit. 360 slots of 10 seconds each. That's 1,000,000 rs. for a slot. I'm not sure that's even close to what companies pay for their ads.

achettup said...

I always thought most tenders/bids included an expected profit quotation? Sure they might want to get more per match, but they take a lot more into consideration for these bids like the future value of currency etc. 12%? In the past I would have laughed in your face but this IPL's revenues for SetMax have taught me to wait and watch.
And you'd be surprised, for the 2003 World Cup final I think it was 30 second ad slots going at 16 lakhs, six years down the road and 6 lakhs for a 10 second slot isn't unheard of for a reasonably big event. I still think come 2013 and it could well be 15 lakhs per 10s slot, which would be 50% over your 1,000,000 claim, but it all depends on who's playing what tournament. A home series against Zimbabwe isn't going to get you much, and I have to say it does seem to be an outrageous bid by Nimbus considering they haven't got any of the big tourneys, we might see pressure applied to host Pak and Aus a couple of times.

Mahek said...

12% is just profit on what they're paying the BCCI. I'd imagine a lot of it goes toward covering production and broadcasting costs.Another source of revenue would be the money they charge for digital and cable subscriptions.

I looked around and it seems ESPNSTAR sold their spots for the T20 World Cup at an average of 400,000. That's a pretty sweet number when you consider it's just an average and slots for India's games (which started 10 pm IST, not exactly primetime) would have gone for much higher. So you're right, it shouldn't be surprising if companies were willing to shell out 1.5 million for a 10 second spot in a couple of years.